Campbells, the global home decor brand that makes the beloved Campbells ice cream, announced Wednesday it has committed $10 billion to invest in sustainable agriculture in its global portfolio.
The move comes as a result of Campbells’ recent $10.7 billion acquisition of the greenhouse company GrowGreen.
GrowGreen was founded in 2012 by the same family that owned Campbells.
In its announcement, Campbells said its greenhouse program is aimed at increasing productivity and sustainability in the outdoor industry, where indoor farmers are increasingly under pressure to meet growing demand for greenhouse products.
“We are committed to increasing the number of farms and growing our sustainable agricultural portfolio through innovative new technologies and innovative partnerships to help create a more sustainable future for agriculture,” said Jim Campbell, Campbell’s president and CEO.
Campbells is committed to helping farmers grow crops like corn, soybeans, and cotton, as well as to making organic products more accessible to consumers.
The $10bn investment will include $1.5 billion to help growers grow more organic crops, Campbell said.
“This new investment will help support the growth of the sustainable agricultural industry, and support the expansion of organic farming,” Campbell said in a statement.
“We will continue to invest to help grow sustainable agriculture and to further support our organic mission.”
Campbell’s $1 billion investment in GrowGreen is one of the largest in the company’s history, and is expected to create 1,000 jobs.
The company is also making investments in organic products, such as the $300 million organic cotton gin, and more sustainable foods.
Campllos sustainability efforts are being led by the U.S. Department of Agriculture (USDA), the National Institute of Food and Agriculture (NIFA), and the USDA’s National Center for Biotechnology Information.
Campbs sustainability initiatives include its new program, Organic Agriculture and Food, which aims to reduce greenhouse gas emissions from food production by 30 percent by 2030, by 2020, and by 2025.
Campers new greenhouses will be installed in major urban markets across the world, including New York City, Los Angeles, London, Tokyo, Berlin, and Jakarta.
Camps is also expanding its sustainable agriculture efforts in the food and beverage industries, which are currently largely driven by agro-industrial corporations.
The new greenhouse program will help to meet the growing demand in the marketplace for organic and sustainable foods, and will help farmers reduce their greenhouse gas footprint.
“Campbell is committed that as we work to further improve the environment and meet the sustainability needs of our customers, we will continue the investments in agroforestry and sustainable agriculture to make the transition to a more connected, sustainable world,” said John MacLeod, Campbell co-founder and CEO, in a release.